Ambulatory Surgery Centers like the Laser Spine Institute (LSI) are faced with the challenge of a changing market. As a for-profit institution, LSI needed to consider how reimbursement models might change, as many non-profit community hospitals will be building surgery centers that directly compete for the same patients on an outpatient basis.
LSI recognized that modifying their approach and brand was essential for creating an environment that supports their needs for an extended period of time. Array helped LSI shift their goals and approach by educating them on the changes in healthcare delivery.
Our team developed a brand by concentrating on patient amenities and adopting a winning customer-service model. Under Array’s guidance, LSI transformed the way they implement projects by adopting lean design.