“What sort of quality are we seeking here?” That’s the question marketing hall-of-famer Seth Godin contends is most important when doing work. Where some see quality as meeting specifications, others define quality by deluxeness, or even right effort – how much you gave of your abilities to create something. When it comes to architectural services, […]

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Being a hospital patient can be a stressful and scary experience for both patient and family. The patients find themselves pulled from their comfort zone and can easily feel separated from loved ones during their stay. Their most intimate experiences are now shared with complete strangers.

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